The Marketing Deck: Deal Yourself A Big Idea by Diane A. Curran
About The Book:
The Marketing Deck is one-of-a-kind magic for anyone who just wants to run away and play instead of getting serious about their own marketing needs.
Now you can do both at once. Get instant access to hundreds of marketing ideas while you enjoy the ease of games you know and love, or learn new ones quickly. Imagine the world of marketing at your fingertips instantly.
It's a book that can be used instantly by itself to access a rich treasury of 468 marketing ideas and techniques in spreads or games. It also pairs beautifully with a custom 90-Card Suite of matching marketing cards, and the Play-by-Playbook to capture ideas for action (available separately). Perfect to play on your own, for a networking ice-breaker, for team-bonding, or a moment to mix business and a break.
Just fan the book's pages to open (anywhere in Act I) and randomly select a topic to explore as ready inspiration. Or enjoy a first shuffle of the cards… both banish overwhelm, boredom, or fear of marketing as you tap into a wealth of classic-to-cutting-edge tools and techniques in a relaxed, receptive state of mind. Play your way to new marketing momentum, anytime.
About The Author:
Steeped in the creative arts from her earliest memories, Diane A. Curran is equally passionate about the role and power of marketing as high performance communication.
With countless marketing & creative projects for thousands of marketers shaping her vision, she knows the pulse of the good, the ugly and the extraordinary that evolves and propels marketing’s reach. It’s all in The Marketing Deck.
Distilling her 4 decades and counting into a 3-part biz book trilogy, she notes how reading habits have changed with the Interwebs, and created a way for every mindset to participate: for the visual, auditory and kinesthetic among us.