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Motivational Press Announces The Release of Killing Cats Leads to Rats: How to Mitigate the Negative Effects of Unintended Consequences of Business Decisions by Richard Franzi

Richard Franzi is proud to announce the release of the book Killing Cats Leads to Rats: How to Mitigate the Negative Effects of Unintended Consequences of Business Decisions, to be released by Motivational Press. 

Richard Franzi finds inspiration from 

By providing a wide spectrum of real world examples, Richard shows how dramatic the negative effects of unintended consequences can be on a firm's performance and reputation..

In the words of Bo Burlingham, Author Small Giants and Finish BIG!, “If one of your decisions has ever produced results in your business that you didn’t expect or want, Richard Franzi has written an eminently readable and entertaining guide to help you avoid doing it again. Killing Cats Leads to Rats is a book we all need to remind us of what can—and often will—go wrong with even the most well-intentioned actions we take.”

In an engaging interview, Richard Franzi can discuss: 

Starting January 12, 2018

Brian Smith, Founder of UGG Brands said, “We have all been victim of “No good deed goes unpunished”, where we made a decision that had unexpected consequences.  Killing Cats… has a host of real-world illustrations and Richard’s “Decision Ecosystem” illustrates how every outcome will always relate back to the people and data available at the time of decision making. A great read for every decision maker (and that is ALL of us).”.

Real life business examples show the reader how to better anticipate and mitigate the negative effects of unintended consequences on their business performance and employee morale. This book is written for any executive who has ever had to live through the pain of unintended consequences of their or their boss's decisions.
The author shares the 6 best practices termed the SECURE Model that is used by companies to raise the awareness of and lower the impact of unintended consequences on their

To schedule an interview with Richard Franzi, contact Janet Carson at 760-208-4990 or


About The Author: 

Born and bred in a small coal mining and steel mill town in Western Pennsylvania, Richard moved to Orange County, CA, after graduating with a B.A. in Communications from the University of Pittsburgh. While in Southern California, he continued his education by attaining his MBA from Pepperdine University.
He is the author of two books: Critical Mass: The 10 Explosive Powers of CEO Peers and Critical Mass: The Power of CEO Guiding Prinicples.

His work and research into social/peer learning has been featured in national print and online media, radio shows, publications, and educational forums and outlets.


About Motivational Press:

Motivational Press is a global leader in the field of general interest publishing, dedicated to providing the best in nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Motivational Press is a broad-based publisher with strengths in business books, self-help books, health, wellness, sports, narrative nonfiction, reference, pop culture, design, and religious and spiritual books. Motivational Press is consistently at the forefront of innovation, using digital technology to create unique reading experiences and expand the reach of its authors.  Its divisions include Motivational Press Adult Publishing, Motivational Press Children’s Publishing, Motivational Press Audio, Motivational Press Digital and international companies in Australia, Canada, Germany, Brazil and the United Kingdom. For more information, visit 


Janet Carson

Chief Marketing Officer

Motivational Press


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