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Announcing Agreement to Publish Innovate Now – 16 Sales Innovation Techniques by Andrew Gole


John Schwartz


Motivational Press TO PUBLISH Innovate Now – 16 Sales Innovation Techniques BY Andrew Gole

FOR IMMEDIATE RELEASE (Carlsbad, CA – 11-28-2018) –Motivational Press today announced an agreement to publish Innovate Now – 16 Sales Innovation Techniques by Andrew Gole , which offers Methods to innovate your selling practice – both specific sales innovations and methods to create your own innovations. These methods can lead to a 10x improvement in your sales. for release in .


Innovate Now – 16 Sales Innovation Techniques

shares with readers What makes the book special:

1. From a search, no other book is focused on “sales innovation”
2. The ideas work and have been “life altering” for salespeople and my clients
3. The book is based on key ideas from “Urgency Based Selling”, the selling method I developed
4. The book both teaches you how to fish and also provides fish
5. Most chapters have a video link embedded – so if the reader wants more, they can watch a 1-3 minute video discussing the issue

Table of contents:

Chapter 1    Overview of the book             page 7
Chapter 2    Embrace Do or Die vs. Best Efforts             page 15
Chapter 3   Why bother: Recessions and Why Selling   page 24                                                                                                                            Had to Change in the Last 60 years
Chapter 4   Overcome Self-Limiting Assumptions          page 36
Chapter 5    Create Selling Tools            page 47
Chapter 6   Change the Structure            page 56
Chapter 7    Learning vs. Fixed Mindset            page 64
Chapter 8   Special techniques:                                       page 71       Challenge customer, 3 pipe problem
Chapter 9   Bold Vision, Bold Behavior            page 75
Chapter 10   Innovating to Scale – with what we have    page 88
Chapter 11   The Pre-mortem for Confirmation bias      page 97
Chapter 12   The Payment in Kind Method            page 103
Chapter 13 Risk Aversion            page 109
Chapter 14 Root Cause Analysis                                      page 113
Chapter 15 Continuous Improvement            page 121
Chapter 16 The Yin and Yang of Selling           page 125
Chapter 17 A Path to Emotional intoxication             page 132                                                             and innovation
Chapter 18 Houston, we have a problem            page 143
Chapter 19 Summing Up                                                   page 156
Bibliography           page  157
About the Author           page  161


Motivational Press is excited to work with Andrew Gole to share with readers:

  • Be More Innovative in your selling
  • Increase Sales Exponentially
  • Substantially increase your options in life and income
  • Discover a path to emotional intoxication, Chapter 17
  • Increase self-confidence, self-respect and the respect you earn from others


About The Author:

About the Author – Andy Gole
I help salespeople achieve the impossible by coaching them to the heroic mindset – the salesperson as hero.
For over 25 years, I’ve had the pleasure of working with CEOs, owners and corporate leaders throughout the US, helping them achieve great sales performance, while accelerating their sales process. During my career, I’ve thoroughly researched virtually all of the popular sales processes. All have their strengths, and their shortcomings. From years of testing and evaluation, I developed the Urgency Based Selling® system, a unique approach founded on philosophies which drive and accelerate human behavior.

I contribute original content regularly to and Training Industry, as well as other notable business publications.

I am also a frequent speaker on the topics of business development, sales management, and selling process. If you would like to find out more about me as a presenter, please visit:

For more information on our process, please feel free to visit our website:, or check out this 90 second video on how Urgency Based Selling is different:

I’m always interested in talking with both business leaders and fellow sales trainers and instructors about trends, best practices, and selling techniques.


About Motivational Press:

Motivational Press is a global leader in the field of general interest publishing, dedicated to providing the best in nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Motivational Press is a broad-based publisher with strengths in business books, self-help books, health, wellness, sports, narrative nonfiction, reference, pop culture, design, and religious and spiritual books. Motivational Press is consistently at the forefront of innovation, using digital technology to create unique reading experiences and expand the reach of its authors.  Its divisions include Motivational Press Adult Publishing, Motivational Press Children’s Publishing, Motivational Press Audio, Motivational Press Digital and international companies in Australia, Canada, Germany, Brazil and the United Kingdom. For more information, visit  


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