Big Game, Bigger Impact by Stephanie Martin About The Book:
*In 2014, a small team of San Francisco Bay Area residents was assembled to work on what would be the biggest Super Bowl the NFL had ever staged – the milestone Super Bowl 50. The first Super Bowl in the Bay Area in more than 30 years, there was no municipal purse to tap, nor any roadmap to follow; this group had to develop its own playbook. In Big Game, Bigger Impact, the authors chronicle how the members of the San Francisco Bay Area Super Bowl 50 Host Committee came together to not only host a Super Bowl, but also redefine the experience in the process. After the final whistle was blown, Super Bowl 50 was the most giving, most shared and most participatory Big Game to date. Former Host Committee colleagues Pat Gallagher and Stephanie Martin provide an insider’s look into lessons learned during the Host Committee’s two-year run-up – lessons that could benefit any business – and how their culture helped to achieve a record-setting Super Bowl, both on and off the field. *
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Stephanie Martin is an accomplished marketing and communications professional who has shaped consumer outreach, stakeholder engagement and brand development strategies for Fortune 500 companies such as The Home Depot, Avery Dennison, Mitsubishi Motors and SUPERVALU, as well as global sporting events such as Super Bowl 50 and the 34th America’s Cup.
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