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21 Success Sutras for CEOs: How Global CEOs Overcome Leadership Challenges in Turbulent Times to Build Good to Great Organizations by Professor M. S. Rao




21 Success Sutras for CEOs: How Global CEOs Overcome Leadership Challenges in Turbulent Times to Build Good to Great Organizations by Professor M. S. Rao

About The Book:

“The best way to predict your future is to create it.” ― Peter F. Drucker

In this book, author shares his 34 years of diversified experience and his passion for CEOs, executive education and executive coaching. It contains the case studies with inspiring examples and illustrations of successful CEOs including Jack Welch, Alan Mulally, Lou Gerstner, Warren Buffett, Bill Gates, Richard Branson, Carlos Ghosn, Steve Jobs, Jeff Bezos, Herb Kelleher, John Mackey, Tony Hsieh, Lakshmi Niwas Mittal, Carly Fiorina, and political leaders including, Abraham Lincoln, and Lee Kuan Yew. It  
• Addresses 21 leadership challenges for global CEOs to lead during turbulent times to build great organizations globally.
• Equips CEOs with success sutras to grow as global leaders and excel as great CEOs.
• Underscores strategic leadership and outlines CEOs with cross-industry experience.
• Introduces soft leadership to embrace change effectively.
• Accelerates your success by learning leadership lessons from proven global CEOs.
• Emphasizes employees first, customers second and shareholders third.

This book outlines organizational change, organizational development, and organizational leadership. It unfolds simple strategies to build great organizations globally. It inspires leaders at all levels, and provides tips, tools and techniques for CEOs. It enlightens them to look at the leadership challenges from strategic perspective, and inspires them to grow as great CEOs. It is a quick reference guide for executives, entrepreneurs, educators, learners, leaders and CEOs to enhance their leadership effectiveness and success.


About The Author: 

Professor M.S.Rao is an international leadership guru who rose from humble origins. He is recognized as one of the world’s leading leadership educators, authors, speakers, coaches, consultants and practitioners.   He is a sought after keynote speaker globally. He has 34 years of experience in executive coaching, and conducts leadership development training programs for various corporates and educational institutions. He is an executive coach and leadership speaker. He coined a new leadership learning tool – Soft Leadership Grid; leadership training tool – 11E Leadership Grid; and innovative teaching tool – Meka’s Method. His areas of interest include Executive Coaching, Executive Education and Leadership.  His vision is to build one million students as global leaders by 2030 URL: which is the winner of Leadership 500 Excellence Awards 2015. He is the recipient of 10th International Prestigious Sardar Patel Award―2015 for Lifetime Achievement in the field of “Excellence in Youth Development.”
He is the Father of ‘Soft Leadership’ and Founder of MSR Leadership Consultants, India. He is the author of 30 books including the award-winning 21 Success Sutras for Leaders that was selected as the Top 10 Leadership Books of the Year – 2013 by San Diego University, USA.  His book Success Tools for CEO Coaches: Be a Learner, Leader and Ladder is the Community Choice Winner from Small Business Book Awards for 2014, USA. He is the recipient of an International Award – International Coach of the Year 2013, USA.  He is the recipient of Outstanding Reviewer for Human Resource Management International Digest in the Emerald Literati Network 2015 Awards for Excellence.  He has published more than 250 papers and articles in international publications including Leader to Leader, Leadership Excellence, Development and Learning in Organizations, Industrial and Commercial Training, Human Resource Management International Digest, Training Journal, T+D Magazine, Personal Excellence, The Journal of Values-Based Leadership, UN Post and Emerald.  He serves as an Advisor and Judge for several prestigious international organizations including Global Leadership Awards in Malaysia and Small Business Book Awards in the United States.  

He serves on the editorial boards of various prestigious international journals including Development and Learning in Organizations and Industrial and Commercial Training of Emerald Journals – U.K, The Journal of Values-Based Leadership – USA. He can be reached at:  and additionally maintains four popular blogs titled ‘Professor M. S. Rao’s Vision 2030: One Million Global Leaders’ URL:, ‘Where Knowledge is Wealth’ – URL ‘Professor M.S.Rao Born for the Students’ URL  and ‘Knowledge Grows When Shared’- URL  


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